Your Partner for Good

Let’s amplify your mission and drive meaningful change. Effective communication can be a direct catalyst for growth and building a movement.

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approach

Informed by a decade of integrated PR and marketing expertise, the Seanchaí approach is built on the PESO model and designed for immediate impact.

Each engagement is unique, but whether the partnership is a project or retainer, each program includes some core elements.

Discovery & Research

Through a collaborative series of intake meetings and stakeholder interviews, we uncover your mission’s unique narrative and value proposition. Paired with research, our goal is to identify your unique story and what sets you apart among your peer organizations.

Strategy Development

We translate your "why" into a powerful, actionable plan for good. Our interdisciplinary approach aligns your communication program with your organizational goals, sometimes including recommendations for organizational alignment and stakeholder engagement.

Execution & Application

Whether it's a one-time project or an ongoing retainer, we are in your corner as a strategic partner to bring your communications plan to life.

Services

Services

Comms Expertise, A La Carte

The standard approach isn’t standard. We work with you to expand on what’s working in your communications approach and replace what isn’t.

  • Who, what & why. We define your brand identity and narrative in language that resonates with the stakeholders and communities you need to reach.

    • Brand Audit & Market Positioning: A comprehensive brand analysis and discovery process to identify optimal brand positioning for your target audiences.

    • Message Platform Development: We craft your core messaging, including your value proposition, elevator pitch, and key talking points.

    • Audience Research & Segmentation: We conduct in-depth audience analysis to refine your target audiences and sort them into distinct groups based on demographics, values, and discernible priorities.

    • Organizational Alignment Workshops: Group therapy, but for your team. We facilitate workshops to foster a shared understanding of your mission story and identify opportunities for greater clarity and cross-functional communications alignment.

  • Your communications strategy needs to work for you. We map your business priorities to a nuanced communications strategy that builds and nurtures audiences for the impact that matters most to you.

    • Communications Landscape Analysis: An evaluation of competitor and mentor brands to glean insights and determine your competitive advantage and strategic opportunities.

    • Channel Audit: A review of your existing owned, earned, shared, and paid channels, evaluating for messaging discipline, content performance, and strategic tactical opportunities. This pairs well with a landscape analysis.

    • Integrated Marketing & Communications (IMC) Strategy: We provide recommendations and tactical plans for paid, earned, social media, and owned channels to effectively reach your desired audience. This includes KPI development and budget recommendations tailored to your objectives.

    • Content Strategy & Content Calendar Development: We build a recommended content strategy and initial editorial calendar based on your organizational goals and market opportunities. This includes content optimization with SEO (Search Engine Optimization), GEO, LEO, and AEO tips.

  • Expand your bench. We provide senior-level support for high-stakes moments, including reputation management, crisis communications, and interim executive leadership.

    • Fractional & Interim Communications Executive Leadership: Get agency-trained expertise and strategic counsel to lead your communications program on a fractional or short-term basis. This is optimal for startups, nonprofits, and organizations in transition.

    • Crisis & Reputation Management: We offer advance crisis preparedness and active crisis mitigation to help you take back ownership of your narrative.

    • Communications Team Development: An evaluation of your existing internal team and vendor capabilities with tailored recommendations for resourcing and organizational structure.

    • Coalition Communications Management: We provide message development, channel strategy, and ongoing coordination across partner groups to leverage shared resources and optimize reach and impact.

Standalone Packages

Already know what you need? In addition to a bespoke strategy partnership, Seanchaí can support your organization in times of transition or launch.

  • Editorial development, story sourcing, creative oversight, design sourcing, and project management, to deliver a compelling report with a promotion plan.

  • Includes a press release, op-ed, and short term earned media outreach to drive awareness.

  • A complete email marketing solution with a welcome sequence, platform recommendations, workflow recommendation.

  • A full-service process from discovery and audience analysis to concept development, creative brief, and campaign management. 

Ready to get started?

Interested in working together? Fill out some info, and we will be in touch shortly. We can’t wait to hear from you!